My journey from corporate leadership to coaching
“The privilege of a lifetime is to become who you truly are”
Carl Gustav Jung
With OutofChoice, I offer transformational coaching dedicated to helping individuals unlock their potential, embrace change, and build a life aligned with their true desires. By integrating neuroscience, positive psychology, and ancient wisdom, I offer a structured approach to personal growth and transformation.
Growth and transformation are possible at any stage of life.
Every person’s journey is unique, and we honor that individuality.
We guide, but you take the steps.
Science-backed coaching methodologies
Personalized, hands-on guidance
A track record of successful client’s transformation
I am a dual French and New Zealand citizen, born and raised in France. My journey has been anything but linear—a tapestry woven with moments of searching, adapting, and, ultimately, finding purpose.
In my early years, I was a product of the French education system, excelling in philosophy and mathematics. Yet, I chose to study engineering—not out of passion, but because it was the path expected of “good students” at the time. Feeling unfulfilled, I pursued macroeconomics alongside my studies, trying to make sense of how societies function. Later, an MBA expanded my horizons, but left me more uncertain than ever about who I wanted to become.
I began my professional journey with a French car manufacturer, following the conventional rhythm of “metro-boulot-dodo” (tube-work-sleep) in Paris. Five years in, I realized this life wasn’t for me. I left for New Zealand, where I paused to reflect, planted a tree, wrote a book, and became a father—things I believed would mark my passage into manhood. It was also during this time that I discovered coaching. Though it was a nascent field in the early 2000s, I instantly knew it was my calling.
But life, as it often does, redirected me. I shelved my dream of coaching and joined Shell, embarking on a global corporate career in business and energy geopolitics. The work was intellectually rewarding, and I honed my leadership skills, but the inner tug of my unlived life as a coach never faded. It would resurface during deep conversations by campfires, in the books I chose to read, and in quiet moments of reflection.
Then, in 2013, life dealt a heavy blow. My wife was diagnosed with acute leukemia, throwing us into chaos. New to the Netherlands, with a new job, temporary housing, and young children adjusting to a different school system, we were in survival mode. I became a relentless project manager, navigating a seemingly unending crisis, but I lost myself in the process. For three years, the outcome of my wife’s illness remained uncertain.
When she recovered, the storm lifted, but I was utterly depleted. Stripped down to my core, I reconnected with the purpose I had buried for years. I left my corporate career and returned to university to study psychology—a transformational experience that reawakened my joy, enthusiasm, and connection with myself. I also trained as a professional coach and, for the first time, gave myself permission to live my unlived life.
Today, I am fully immersed in my purpose: helping others unleash themselves to live their own unlived lives. I work with individuals on personal transformation, and facilitate group coaching programs in achieving alignment and growth.
I live near The Hague in the Netherlands, surrounded by my wife and three cats since my three children left to study at university. Every day, I am grateful to do the work I love, empowering others to break free from limiting beliefs and embrace the lives they were meant to lead.
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